Marketers and communicators must be careful about how they communicate internally and externally in a time of crisis.
COVID-19, better known as the coronavirus, has caused unease across the globe. Millions of people are on lockdown, travel is being restricted, and markets are responding badly as the virus continues to spread.
It’s a tough time for the broader society, which means it can be a challenging time for marketers and communicators. In crisis management, there’s a saying that goes, “You cannot control what happens to you, but you can control what you do about it.”
We live in a different world now, but will it stay that way?
Read the full report from Ogilvy below.
